This is the Dark Side of the Soda Industry

Last Updated on January 7, 2021

The soft-drink industry is apparently combating its bad image, while the Global Energy Balance Network states that people are focusing too much on diet instead of paying attention to exercise.

#2 – Energy Drinks aren’t everyone’s Drink

From rock concerts to featuring cool surfers and skateboarders in ads, energy drinks usually target young individuals. But in 2013, one company took the game to the next level causing San Francisco to file a lawsuit accusing Monster Energy of targeting teenagers and children by promoting a lifestyle that includes gaming, music, military themes, and extreme sports.

The drinks company failed to persuade a state judge that the lawsuit was under the FDA’s remit. The City Attorney said that Monster Energy targets minors in its marketing regardless of the obvious risky impacts its products have on the health and safety of young individuals.
Other drinks companies also claim to be careful about their marketing strategies.

#3 – Alcohol and Caffeine is a Dangerous Cocktail

Too much of anything is never a good thing, but when it comes to caffeinated energy drinks, the bad side can show before hitting the too-much level.

According to a 2013-survey by the federal government’s Substance Abuse and Mental Health Services Administration, only from 2007 to 2011, the number of individuals showing up at emergency rooms due to a headache, seizures, and racing heartbeat after consuming energy drinks escalated from 10,000 to over 20,000!

Surprisingly, the majority of those ER-visitors were young adults or teenagers, who tend to mix their energy drinks with

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. Moreover, a total 34 deaths possibly involving consumption of Rockstar Energy, Monster Energy, and 5-Hour Energy were reported by the Center for Science in the Public Interest the manufacturers, as for 2014.

5-Hour and Monster both responded that these reports don’t mean a product is the cause of deaths, while Rockstar did not respond.

#4 – The Best New Drink is… Water!

Water is among the fastest-growing sectors of the beverage industry, while traditional fizzy drinks’ sales are declining, studies suggest. Soda consumption in the United States fell 1% in 2014 since in almost 3 decades! A spokesman for the American Beverage Association says consumers are now opting for no- and low-calorie drinks.