This is How McDonald’s is Making You Eat More

Last Updated on January 7, 2021

Not only McDonald’s has been designed with your cash in mind but the company is constantly working on finding more effective ways to persuade you to buy certain items, eat more items, or feel better about buying some items.

McDonald’s seems to be particularly ingenious at using psychology to enhance their marketing plans and make more profit. This popular fast food chain has steadily increased sales in the past couple of years through several store innovations and menu updates.

Click through the next pages to reveal 5 ways McDonald’s is tricking you into eating more

#1 – Decorating their menus strategically

The brains that work restlessly to increase the company’s sales know that many people have a go-to order, yet this doesn’t do much when it comes to making them buy more – particularly if they ordered from the value menu – So, they figured out a way to change up the game; decorating the menus strategically to draw customers’ attention to new, more expensive items, such as Signature Crafted Recipes.

They’ve also added movement and animation around these items based on the fact that human eyes are automatically attracted to movement, thus, customers notice the items which Mcdonald’s wants them to notice.

#2 – Manipulating your decision

What’s the first display you see when you step into a McDonald’s? It’s almost certainly a picture of a yummy-looking and high-priced item that has no visible price tag. According to studies, when we’re making a decision, the first option we see is likely to be the one we pick.

McDonald’s uses this same theory to input a selected image in the customers’ minds as soon as they walk into the store. So while you came for a McFlurry, you may end up eating the delicious burger you’ve seen by the door, too.

#3 – Taking advantage of the ‘health halo’