This is How McDonald’s is Making You Eat More

Last Updated on January 7, 2021

We all want to eat healthy but we get tempted and end up feeling guilty after consuming fast food. McDonald’s don’t want us to have negative feelings after consuming their foods and drinks because it will negatively affect the company’s sales.

So, they resorted to the health halo technique, which consists of adding pictures of water or salads on the menu so people would see an overall healthier menu.

Illusions seem to work well in tricking our minds since McDonald’s has successfully tricked a huge number of people into buying unhealthy items just by making them think that the menu is healthier. (McDonald’s 1 – consumers 0!)

#4 – Price anchoring

Since this famous fast food chain insisted on highlighting Signature Crafted meals, it was highly expected that you’re going to spend more of your hard-earned money at McDonald’s.

What’s more interesting is that even if you don’t purchase one of these more expensive meals, their price would still stick to your mind, making regular items seem cheaper.

This leads us to order additional items, go large, or at least feel better about the lower-priced item we picked.

#5 – Decreasing face-to-face interaction

Nowadays, a large number of stores started applying self-service ordering stands to allow customers more control over their ordering. It’s a good idea since people feel less pressured and rushed to make a decision.

However, it’s a particularly beneficial idea for McDonald’s because if there’s no one to judge you for ordering two unhealthy items, you may feel confident to order a third one as well. Besides self-service ordering, the company is expanding its delivery options in order to increase the rate at which people buy McDonald’s.